At the beginning of 2001 few Hindu activists began discussing the future of Hindu Americans and how Hindus can learn from the success of various minorities in America. The terrorist attacks on America transformed the traditional attitudes of most Americans, including Hindus. There had been a lot of information in the media regarding Islam, Arabs, Muslims and terrorism in the aftermath of the terrorist attacks which killed almost 3,000 innocent people.
The United States alongwith the civilized world declared war on terrorism by forming a broad coalition against terrorism. Due to similarities in looks and accent, many Hindus were targets of abuse, harassment, discrimination, and attacks. It was felt that Hindus needed to distinguish themselves and let the world know that they too have been victims of terror throughout Asia and Africa, particularly in India, Pakistan, Afghanistan, and Bangladesh.
It was in the background of these historic events, a group of prominent Hindus from all across America met on November 4, 2001 at Shree Shakti Mandir (one of the largest Hindu Temples in North America) in Atlanta, Georgia. They deliberated on the need for Hindus to have an effective voice to protect our interests and rights in America and worldwide. It was unanimously agreed that a national forum of Hindu Americans is a necessity and the new forum would be known as “United States Hindu Alliance” or USHA. The acronym in Sanskrit, the oldest language of mankind, means “dawn” or “a new beginning”. It is also the name attributed to the Supreme Being in the feminine form.